Does FinEdge recommend products based on commissions or recent returns?

No. FinEdge does not recommend mutual funds based on commissions, product-push incentives, or recent short-term returns.

At FinEdge, product selection is an outcome of the planning process. The starting point is always the investor's goals, time horizon, cash flows, risk requirement, existing portfolio, and long-term needs. Only after this context is clear are investment products evaluated for suitability.

Recent performance can often be misleading. A fund or category that has done well in the recent past may not be suitable for an investor's goals, risk requirement, or time horizon. Chasing recent returns can also lead to frequent switching, over-diversification, and poor investing behaviour.

FinEdge's approach is to evaluate the role a fund plays within the overall portfolio. The question is not "Which fund has performed best recently?" but "Is this fund suitable for the client's goal, portfolio structure, required risk, and long-term investing journey?"

FinEdge's Investment Managers do not operate with product-push targets. The focus is on structured investing, disciplined reviews, and long-term alignment, not on pushing products, trends, or short-term performance stories.

The objective is to help investors make suitable and well-reasoned decisions, rather than chase what is currently popular or recently successful.