Your Dreams Into Action With FinEdge
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© We help you achieve what you want with your money. A personalised roadmap to help you meet critical financial goals like retiring comfortably, your kid's education & marriage, saving taxes and being financially free.
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Dreams into Action (DiA) our proprietary investing platform helps you create a customized investment plan linked to your goals. DiA is a collaborative software which facilitates investment best practices, conversations and joint decision making to help you meet your goals as per your unique requirements.
DiA brings investment experts and investors together, encourages customisation, collaboration and joint decision making
DiA ability to hyper customise is the biggest contribution to investing success and a fantastic investing experience
Investing with purpose is an extremely powerful tool to disengage from excessive information clutter and deal with volatility better
Building discipline and perseverance through regular conversations and scenario analysis, managing investment behaviours
Aligning the right products to goals, deploying risk reducing investment tools like SIP’s STP’s, Step Ups and regular goal reviews
How Do We Make A Meaningful
Difference In Your Life?
Convert your Dreams into Actions
At FinEdge it was always reinforced that these investments are linked to my goals and meant to be utilised a few years down the line
I started investing through FinEdge around 9 years back and back then had limited understanding on aspects of my personal finance. I wanted to start with my investments as at that point of time it seemed like the right thing to do. However, through this period of investing I realised that to invest is the easiest thing to do but to stay invested can sometimes be tough.
When I got into a detailed discussion with my Investment Manager, I started getting more clarity and understanding on my own personal finance. I created a goal for purchase of my house in Bangalore and started investing towards it.
Texas Instruments India Private Ltd.
Software Development Manager
As a single mother and to manage my finances well, it did require foresight and meticulous planning. FinEdge did just that!
In the midst of the pandemic in 2020 as chaos reigned supreme, I reached out to FinEdge to start off with a goal-based investment plan for my child’s higher studies. Interestingly, I did this as soon as I had applied for an adoption. My adoption formalities were in process but my child would only be with me in a couple of years, due to the time it takes for the process to come to conclusion.
My discussions with my investment manager at FinEdge mostly revolved around my goal to secure my ‘yet to arrive’ daughter’s education :)
FinEdge has been instrumental in providing timely advice and making necessary adjustments to keep me aligned with my goals. With them, I've always felt like a valued client.
I'm Madhumathy Sundararaj, working as the Director of Recruiting at Tekarch, and I reside in the city of Coimbatore. Let me share with you my journey with FinEdge.
I am a young mother to my 8 year old son, Arjjun. My primary focus has been to securing his future, and for that I knew that I had to save and invest wisely. In the midst of it all and due to a life event, I had to stop my investments temporarily. However, I was determined!
And so I once again aligned my investments to my goals and objectives. My first and foremost goal was to ensure that Arjjun's higher education would be well funded.
Together with FinEdge, we made an investment plan for this goal achievement. I was so happy to see my investments take shape and in sync with my son’s future.
I also realized the importance of planning for our own retirement.
Director - Recruitments
“What sets FinEdge apart is their commitment to doing what’s right for me.
My association with FinEdge has remained positive both in terms of my investments and the relationship I share with my Portfolio Manager. FinEdge has been an important partner to me and I would like to say that they do what is right for me. They don’t sell investments that don’t align with my goals, prioritizing my best interest.
My trust in FinEdge has grown and they have become partners for my goals and their achievement. My relationship with my portfolio manager has remained strong and I do share a level of trust with him. I particularly like the process followed by FinEdge for investing as I feel is well researched and adds value to me. Their investment platform called ‘Dreams into Action’ has been a very enjoyable experience. I have been able to visualise my investment roadmap so clearly on this platform. It has helped to me to set my objectives right and build an investment plan to meet these objectives.
I consider FinEdge more than a financial advisory firm, but a constant part of my life, always ready to offer a helping hand, provide sound advice and offer support in matters when needed. With FinEdge, I've found not only financial guidance but also lifelong friends!
Captain in Merchant Navy
“I couldn't be happier with how my investing journey has turned out, all thanks to FinEdge and their incredible platform, Dreams into Action
I couldn't be happier with how my investing journey has turned out, all thanks to FinEdge and their incredible platform, Dreams into Action. Right from the beginning, I was determined and goal oriented, with a clear vision of what I wanted to achieve - saving for my children Bindra and Yuvraj's education and securing my retirement. Yuvraj's recent selection into the CSE program at IIIT Diu, was a moment of immense pride for our family. It was a testament to his hard work and dedication, and I couldn't have been happier. This success was not just his alone but was a result of our collective effort and sound financial planning.
For the coming year, Bindra is aiming high, with her sights set on the combined BBA+MBA program at IIM Indore. Her determination and focus are truly commendable, and it's heartening to see both my children pursue their dreams with such zeal. Throughout this journey, I have remained extremely focused in my commitment to our family's financial goals. I knew that achieving these milestones would require disciplined investing and careful financial planning. That's where FinEdge's Dreams into Action platform came into the picture.
Girish Kumar CSP
Silox India Private Ltd.
AGM HR, Admin & Security
Industry Honchos Take On FinEdge
MD & CEO
Group President and Managing Director; part time Member – Economic Advisory Council to Prime Minister
Managing Director & Chief Executive Officer
Chief Executive Officer
FinEdge In The News
Planning Tax Saving Investments? Avoid these common mistakes to maximise returns
While making tax saving investments, one question that invariable pops up is - how tax efficient is it? As a nation of tax saving hungry people, the last thing we want to do is pay an extra rupee of tax on our investment returns! However, this obsession with saving taxes does sometimes come at the cost of long term wealth creation and that is something to watch out for.
FinEdge crosses 1000 crore of Asset under Management
FinEdge, India’s leading tech enabled investment management company has achieved a major milestone of managing over 1000 crores of goal-based investments for its 18,000 clients spread across 1800 cities in the country. This significant milestone marks a testament to FinEdge’s innovative bionic business model and ...
FinEdge's DiA platform creating avenues for wiser investments
FinEdge, one of India's top digital wealth management and goal-based investment companies, has been bridging the "investment gap" in the financial industry with its distinctive proprietary platform, DiA (Dreams into Action).
62% Indian Fathers Prioritise Children Education Over Early Marriages: Study
Retirement Planning is increasingly becoming a top priority goal for fathers, irrespective of their age bracket or life stage, says a study by leading Financial Planning firm FinEdge.
Unveiling Financial Independence: Decoding Single Mothers As Investment Leaders
In the midst of the pandemic in 2020 as chaos reigned supreme, Shabani Hasanwala (Chief Editor, Nirantar Trust) wanted to start off with a goal-based investment plan for her child’s higher studies. Interestingly, she did this as soon as she had applied for an adoption. Her child would not arrive until two years later!
Four major risks of international investing
If you do choose to go ahead and invest in global equities, make sure you do so with an awareness of the potential flipsides of doing so.
The power of culture reigns in performance management: FinEdge's Mayank Bhatnagar
In an insightful conversation with Mayank Bhatnagar of FinEdge, we explore key components of building successful performance management models, the power of continuous feedback and communication and more.
Mutual Fund Investing: How do step-up SIPs give a boost to your wealth? Here are 4 ways
Step up SIPs are a powerful weapon for creating wealth by investing a small amount regularly over a long period of time, provided it is coupled with a well-defined goal, the right behaviour and a disciplined approach.
Inclusion of women in Financial Planning to have a future-ready society
The inclusion of women into financial planning can have far reaching positive effects. From fortifying their own financial stability and helping them tide through challenging life stages and events, to channelizing their burgeoning investible.
Start saving for your goals in advance and keep an eye on cash flows, advises Harsh Gahlaut of FinEdge
In an interview with MintGenie, FinEdge’s Harsh Gahlaut shared people must not fall into the trap of living above their means.
WealthTech: The solution to 'investment recommendation' problem
Using wealth tech to solve the investment recommendation problem requires a paradigm shift. Instead of imagining technology as a means to eliminate or reduce the role of a human advisor, we need to use technology to empower experts to understand their needs better.
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Frequently Asked Questions
Large investors often negotiate fees with their chosen advisors who then help them invest in direct plans. However, if the investment amount is less than 3-4 Cr the economies of scale favour investors who take help from an expert and invest in regular plans.
Direct mutual funds have been wrongly interpreted by many as a way to avoid professional advice. Nothing could be more detrimental. Professional advice is a must and the cost of the same can be negotiated depending on the investment volume.
An expert will help you set the right expectations, align with the right processes, products and investing behavior over the duration of your investing journey. This is the secret to remaining invested and meeting your goals with the power of compounding.
An investing expert can make the difference between successfully meeting your financial goals or not. Remember, Investing is Easy, but creating wealth is not! The support of a qualified financial advisor can ensure that you not only invest in the right products, but with the right processes and mindset. As an investor, you should seek out the help of a qualified investing expert instead of taking financial advice from your friends and family, or from the internet or social media finfluencers.
When you invest with clearly defined goals such as retirement, child’s education or marriage or a loan prepayment, you automatically become a much better investor because you stop getting swayed by market movements. Additionally, with a strong purpose guiding you, you become more disciplined with your savings as well.
Simply setting goals using a Do-it-Yourself app doesn’t make the cut as they are fairly superficial in nature and do not form the core of your investing strategy… meeting long term goals requires investing resilience. Many goal based plans end up biting the dust at the first sign of market volatility! This is how our unique goal planning platform – DiA (Dreams into Action) is different. It combined fantastic technology with the support of an investment expert, to help you build investing resilience and play the long innings.
Make sure you don’t let the flexibility of SIP’s work against you by taking them lightly, simply because they do not levy penalties or heavy exit costs. A disciplined approach to your SIP’s will go a long way in ensuring that you create wealth from them in the long term.
The solution to having a long-term SIP is to “invest with purpose”. When you have SIP’s with clearly defined goals, you automatically keep them running for longer through the ups and downs of markets because you are focused on the big picture
If you started your SIP from an investing app or from a platform such as BSE or NSE, it can only be stopped from there. Alternatively, you can write to your bank and ask them to cancel the NACH mandate that is associated with that SIP. If your SIP was started offline through physical paperwork, you could also stop it offline if that suits you better. To do this, you will need to fill out and submit a physical SIP stop form to the concerned authority of the AMC or the registrar (CAMS or Karvy).
One easier solution is to get a professional advisor and they can help stop your SIP’s and also go paperless in the future!
While starting investing is easy, creating wealth isn’t. Before you start investing, it’s critical that you get a customised investing plan made to suit your requirements and risk profile. Remember, an investment which might be great for one person can be an absolute disaster for another.
Starting a SIP is very easy, but to ensure that your SIP continues through the ups and downs of the markets, you should invest with clearly defined goals in mind and not in an ad hoc manner. An investing expert can help you define and prioritize these goals. Having set your goals, you are now ready to move forward! If you’re a first time investor, you will need soft copies of basic documents such as your PAN Card, Aadhar Card and a copy of your cheque with your name on it to complete your KYC (Know your Customer) formalities and get an investing account opened with a platform like BSE or NSE. With your goals defined, you can now proceed to start a SIP in the right fund that is best aligned to your goal tenor.
ELSS Mutual Funds are the best tax saving investment option, due to their relatively short lock in period and their high potential for wealth creation through systematic investing. In a nutshell, ELSS funds are a type of equity oriented mutual fund, with a mandated 3-year lock in. Most ELSS funds maintain diversified portfolios, with an even spread between various market capitalizations. The locked in AUM allows fund managers to take value-based calls in richly valued markets such as these.