Personalization
DiA ability to hyper customise is the biggest contribution to investing success and a fantastic investing experience
Dreams Into Action
With FinEdge
Your Investment Experts
© Our award-winning ‘bionic’ investing platform brings together the best of technology and human expertise so that you can invest with purpose. Meet important financial goals like retirement, kids’ education, children’s marriage, saving taxes and being financially free through our powerful investing process.
350+ mentions in media
1500+
Crores of goal based investments
1800+
Cities with our clients
20k+
Empowered Investors
Why Us?
Dreams into Action (DiA) our proprietary investing platform helps you create a customized investment plan linked to your goals. DiA is a collaborative software which facilitates investment best practices, conversations and joint decision making to help you meet your goals as per your unique requirements.
People
DiA brings investment experts and investors together, encourages customisation, collaboration and joint decision making
Purpose
Investing with purpose is an extremely powerful tool to disengage from excessive information clutter and deal with volatility better
Process
Building discipline and perseverance through regular conversations and scenario analysis, managing investment behaviours
Product
Aligning the right products to goals, deploying risk reducing investment tools like SIP’s STP’s, Step Ups and regular goal reviews
How Do We Make A Meaningful
Difference In Your Life?
Democratization of investment advice, uniformity in quality of advice
DiA - Hyper customized investment platform, putting people before products
Value system completely oriented towards putting client interest first
Investing with purpose = living with freedom
Productivity of technology & expertise of Investment manager
Fantastic relationships, driven by strong processes
True to label – no product targets, no revenue targets, Do what’s right for clients
No spamming, no marketing, no upselling of ‘other products’ – people you can rely on
Convert your Dreams into Actions
Client’s Success Stories
Pratheesh Gangadhar
Software Development Manager
Texas Instruments India
Texas Instruments India
“ At FinEdge it was always reinforced that these investments are linked to my goals and meant to be utilised a few years down the line ”
Shabani Hassanwalia
Chief Editor
The Third Eye at Nirantar
The Third Eye at Nirantar
“ As a single mother and to manage my finances well, it did require foresight and meticulous planning. FinEdge did just that! ”
Madhumathy Sundararaj
Director - Recruitments
Tekarch
Tekarch
“ FinEdge has been instrumental in providing timely advice and making necessary adjustments to keep me aligned with my goals. With them, I've always felt like a valued client. ”
Ankur Arya
Captain
Merchant Navy
Merchant Navy
“ “What sets FinEdge apart is their commitment to doing what’s right for me. ”
Girish Kumar CSP
AGM HR, Admin & Security
Silox India Private Ltd.
Silox India Private Ltd.
“ “I couldn't be happier with how my investing journey has turned out, all thanks to FinEdge and their incredible platform, Dreams into Action ”
Google Reviews
from Our Clients
1,900+ investors rate FinEdge 4.7★ on Google for goal-based investing and disciplined wealth creation.
View all Google ReviewsIndustry Honchos
Take On FinEdge
Radhika Gupta
MD & CEO
“
Our partnership with FinEdge is on the verge of achieving its first century of AUM, with many more to come, along with a thriving SIP portfolio. Reflecting on this journey, it becomes evident that FinEdge's success is anchored in a unique set of qualities. FinEdge's commitment to delivering elite service and their focus on putting clients first, distinguishes them in the industry.
Their consistent growth speaks about their dedication and the trust they've earned from their clients. Their innovative approach, which combines human expertise with advanced technology in their Bionic business model, sets a high standard for excellence. By consistently prioritizing their clients and providing investment platforms that cater to individual financial goals, FinEdge empowers people to achieve their aspirations. As we celebrate this remarkable milestone together, it serves as a reminder that the road to success is paved with vision, hard work, and an unwavering commitment to delivering exceptional value.
”
Nilesh Shah
President and MD
“
I congratulate FinEdge on its remarkable journey, truly making its mark in the financial world. Its unique 'Bionic' business model brilliantly blends human expertise with cutting-edge technology, enabling a more efficient, personalized approach to investing. Reaching the Rs 1000 crore AUM milestone, an exclusive club that few have managed to join is no small feat. This couldn't have happened without winning the trust of 18,000 investors. This major achievement shows their dedication to putting clients first and the effectiveness of their goal-focused investment platform.
The company's 'Dreams into Action' platform is another feather in their cap. It revolutionizes the investment process, making it accessible and interactive. Coupled with their top-notch team that provides hyper-customized financial solutions, they set an example for others in the industry. Looking ahead, I'm excited about FinEdge's future. These strong points not only helped reach their current goals but also show potential for bigger successes in the future. My heartiest congratulations to FinEdge, and I wish the team continued success.
”
Avinash Satwalekar
President
“
We at Franklin Templeton are proud to be associated with FinEdge and their founders. They have been persistent, meticulous, resilient and have built this business brick by brick since 2011. While technology was available to scale the business, they also knew making informed investment decisions needed high touch. Hence, the choice for FinEdge was never about ‘Technology or Humans’ but always ‘Technology and Humans’ or Hutech. This unique ‘Bionic’ business model christened as 'Dreams into Action (DiA)' investing platform, was a perfect answer for building a scalable, conversational, and personalized goal-based financial planning culture in the country.
Their belief that ‘Direction is more important than Speed’ is highlighted by the fact that their team of Qualified Goal Planners provide unbiased recommendations to over 18000 investors across 1600 Indian cities and 76 countries without sales or product targets.
”
Kalpen Parekh
MD & CEO
“
Indian investors have savings & aspirations. FinEdge, our partner for more than a decade, has built a very customer centric tech platform that enables them to reach lacs of Indian investors, with no barriers of geography. Being digital is easy, building trust in digital is not. FinEdge has achieved this by bringing human touch in their interactions with investors around things that matter to consumers – their objectives & life purpose, their dreams, their anxieties and how money and right investing can help them achieve their goals. They have used technology to make investing accessible & simple for their investors at the same time personalising portfolios in scale via human touch and well defined processes. We have shared values with FinEdge, Invest For Good. Wish them success in the journey of making many more happy investors
”
Saurabh Nanavati
Chief Executive Officer
“
We at Invesco extend our heartfelt congratulations to the FinEdge team on the momentous achievement of reaching INR 1,000 Cr of Assets Under Management. FinEdge’s relentless commitment to excellence, their proprietary ‘Dreams into Action’ investing platform and outstanding client centric approach has played a pivotal role in this remarkable achievement, in the process helping them to deliver superior investment experience to clients and helping them achieve their financial goals.
We take this opportunity to express our sincere gratitude to everyone involved in making this milestone a reality and we are sure that Rs. 10,000 crores will be the likely next target, given the ambitious nature of this team and the great platform which has already been set-up. We wish FinEdge all the very best for years to come and thank them for their contribution to the Fund Management industry.
”
FinEdge In The News
Khaleej Times
23rd January 2025
FinEdge empowering NRIs with smart, customised investment solutions
FinEdge, a leading digital wealth creation and goal-based investing platform in India, continues to stand out as a preferred partner for Non-Resident Indians (NRIs) seeking to capitalise on India’s favourable demographics and significant growth potential. With a steadfast commitment to personalised and customised investment solutions, FinEdge simplifies the investment process for NRIs, offering expert guidance and innovative tools to enable long-term wealth creation.
Business Standard
25th June 2025
FinEdge's Bionic Platform Dreams into Action (DiA) Wins Innovative Wealth Planning Tools Award
FinEdge,a leading digital wealth creation and goal-based investing platform, proudly announces that its proprietary bionic investing platform 'Dreams Into Action (DiA)', has been honoured at the ET BFSI FinNext Awards 2025 in the category of 'Innovative Wealth Planning Tools'. This recognition demonstrates FinEdge's commitment to enabling investors through innovative and hassle-free goal- based investment solutions.
CNBC TV18
24th June 2025
Why SIP Discipline May Matter More than Frequency
When it comes to systematic investment plans (SIPs), investors are often drawn to the idea that more frequent investing — whether daily or weekly — might lead to better returns. But financial experts suggest that the real drivers of long-term wealth are discipline, goal clarity, and consistent investing.
Wealth Spark
17th September 2025
FinEdge crosses ₹1,500 crore AUM, targets ₹10,000 crore by 2030
FinEdge, a Gurgaon-based digital wealth management platform, has crossed the ₹1,500 crore mark in Assets Under Management (AUM), strengthening its position as a leader in goal-based investing.
Business Standard
Mar 04, 2023
FinEdge's DiA platform creating avenues for wiser investments
FinEdge, one of India's top digital wealth management and goal-based investment companies, has been bridging the "investment gap" in the financial industry with its distinctive proprietary platform, DiA (Dreams into Action).
News18
Oct 27, 2023
Unveiling Financial Independence: Decoding Single Mothers As Investment Leaders
In the midst of the pandemic in 2020 as chaos reigned supreme, Shabani Hasanwala (Chief Editor, Nirantar Trust) wanted to start off with a goal-based investment plan for her child’s higher studies. Interestingly, she did this as soon as she had applied for an adoption. Her child would not arrive until two years later!
The Print
1st December 2023
FinEdge crosses 1000 crore of Asset under Management
FinEdge, India’s leading tech enabled investment management company has achieved a major milestone of managing over 1000 crores of goal-based investments for its 18,000 clients spread across 1800 cities in the country. This significant milestone marks a testament to FinEdge’s innovative bionic business model and ...
Financial Express
19th December 2023
Rethinking global investments: Why 2024 demands a closer look at risk-off strategies
In the aftermath of the Covid-19 pandemic, the global economic landscape has undergone a tectonic shift. The preceding years were marked by liquidity-driven, high-risk-high-return investment trends. As 2023 concludes, we are witnessing a shift towards a more risk-off approach and a return to fundamental realignment on a global scale.
News18
27th January 2024
Dear Investor, How Much Money Should You Invest In A Mutual Fund?
The mutual fund industry is full of generalised thumb rules – some say you should invest 30% of your income. Others advise you to start with Rs. 100 per month and build it up as you go along. Still, others advise you to put away whatever is left at the end of the month after your monthly expenditures have been taken care of.
Business Today
17th January 2024
Creating a Rs. 1 crore corpus
An elementary calculation for a monthly investment of Rs. 25,000 suggests a 13-year horizon for accumulating Rs 1 crore, assuming a 13% annualised return. However, it is important to understand that wealth creation is not as easy as this mathematical calculation. Returns from equity are never linear and the markets will test your resilience from time to time.
Moneycontrol
20th February 2024
Mental, physical, or financial wellness: Which one to prioritise?
Enjoying a good life with family and friends, finding happiness and emotional wellness, overall well-being and having a great work-life balance have a common denominator — financial security. Have a clear understanding of risk and return. High returns without risk and volatility are a myth or a scam.
Livemint
14th February 2024
6 key tips for couples seeking sustainable wealth creation
Joint financial planning can strengthen a couple's relationship by fostering teamwork, trust, and shared goals, leading to long-term wealth creation and financial success.
The Daily Guardian
7th March 2024
Indian women turn smart investors, beat men in SIP investments
At least four in ten women are new investors in the country, starting investing early in life in instruments like Systematic Investment Plan (SIP) and prioritising retirement which is a paradigm shift in the financial landscape in the country, a report said on Thursday ahead of the International Women’s Day. Women emerged as focused and disciplined investors, with an average amount of Rs 4,483 for a single SIP investment, surpassing their male counterparts who average Rs 3,992, according to the report by FinEdge, a tech-enabled investment management company
Livemint
28th August 2024
Tax-efficient investing strategies: How to maximise returns while minimising tax liability?
ELSS are effective for tax savings, but focusing solely on tax can lead to poor investment choices. A holistic approach considering goals, cash flows, and risk profile can help build a substantial corpus and avoid frequent trading that increases tax liabilities.
News18
18th October 2024
Proven Tips for Successful Retirement Planning and Financial Freedom
Retirement Planning is one of the more complicated investment goals and must be approached scientifically. It is important to have a process-driven approach that considers critical factors such as current & future lifestyle expenses, the impact of inflation during retirement, and increasing life expectancy.
Moneycontrol
13th November 2024
What NRIs need to know about investing via mutual funds in India
Mutual Funds Investment: Investing in India offers higher returns and diversification benefits, with mutual funds being an ideal vehicle for long-term growth. However, NRIs face challenges, including limited access to expertise, complex documentation, and regulatory requirements.
HR.com
25th November 2024
Retirement Planning In A Multi-Generational Workforce
The presence of a multi-generational workforce popularly classified into Baby Boomers, Gen X, Millennials and Gen Z is making the workplace more diverse and dynamic, with each group having unique perspectives, experiences and aspirations. It is important to have a distinct strategy when it comes to Retirement Planning, and that is why an investor needs to know some life-stage-based critical investment concepts.
Your Story
15th August 2025
How FinEdge is helping people attain financial freedom
This Gurugram-based tech-enabled wealth management company has developed a software that is making financial advisory more dynamic.
ABP Live
29th June 2025
The 5 Habits Of Seasoned Investors That Help Them Build Long-Term Wealth In Uncertain Markets
Seasoned investors aren’t born, they are shaped by experience. They have spent time in the financial markets and have developed the discipline and clarity to make sound investment decisions, particularly during uncertain or volatile periods. They don’t get swayed by short-term noise. Instead, they stick to their plan and allow time and discipline to do the heavy lifting.
The Free Press Journal
12th April 2025
Investing Is A Long Game: Harsh Gahlaut On Building Wealth That Lasts
Staying calm during market crashes, avoiding the quick-rich trap and focusing on long-term financial goals— these were some of the takeaways from a recent conversation between Harsh Gahlaut, Founder of FinEdge and veteran business journalist Vivek Law.
Moneycontrol
25th March 2025
Why robo-investing is not the way to go as yet
When it comes to personal finance, the two most crucial aspects are in the name itself—personal and finance. A famous quote about successful investing is that it’s 80 percent personalisation and only 20 percent financial. A quick Google search or an AI chatbot can tell you which stocks or mutual funds have performed well. This information is available to all at the click of a button. But if investing were just about picking the best stocks or funds, why do so few people create long-term wealth?
Business Standard
25th March 2025
How goal-based investments are taking a front seat in wealth management
Goal-based investing has emerged as a transformative approach to wealth management in India, gaining traction among investors seeking to align their financial strategies with personal aspirations. This method focuses on creating tailored investment plans that correspond to specific financial objectives, rather than merely pursuing market benchmarks or maximising returns.
ABP Live
24th March 2025
Unlocking Wealth: How ELSS Funds Can Save You Taxes and Build Your Future
As the financial year draws to a close, many individuals scramble to make last-minute investments to reduce their tax liability. Among the numerous tax-saving options available under section 80C, Equity-Linked Savings Scheme (ELSS) Mutual Funds stand out as an excellent choice. Not only do they offer tax benefits, but they also help in wealth creation over the long term.
Moneycontrol
13th February 2025
V-Day Special: Why honest money conversations are essential before marriage
Marriage is a journey of partnership, and money is a key element of that journey. By fostering open communication, setting shared goals, and seeking expert guidance, couples can navigate the challenges together.
News 18
29th December 2024
Key To A Wealthier 2025: How To Transform Your Money Mindset Now
An investor’s relationship with money, the ability to manage his emotions, to face greed and fear without irrational reactions are the keys to successful investing. For a majority of investors, the ‘returns gap’ is a major issue in their portfolios. The gap between how an investable asset class has performed versus the actual returns the investor sees in their portfolio is the returns gap.
Cafemutual
29th November 2024
‘Focus on behavioral aspects of clients rather than traditional risk profiling’
"We started in 2011 after seeing a gap in the banking sector. While banks were chasing .01% of India's wealthy population, we saw an opportunity to serve the broader market. Initially, people were skeptical about our virtual approach but by 2015, we started seeing tailwinds in our platform.
Livemint
7th March 2024
International Women's Day 2024: What are 5 Ps to help you achieve financial freedom?
Financial freedom is a progressive journey requiring process-oriented management of income, expenses, and savings. Building investing resilience is crucial for achieving financial freedom, with a focus on a robust investing process and long-term goals.
Business Today
1st July 2024
The Role of Technology in Modern Financial Planning: Maximising Efficiency and Returns
India is seeing a transformative digital tsunami in our everyday lives. Technology has been the backbone of the heightened participation of the masses in investing over the last few years. The JAM trinity (Jan-Dhan, Aadhaar & Mobile) has transformed the financial landscape of the country over the last decade.
Business Standard
17th July 2024
FinEdge Unveils #SheInvestsBest Campaign to Boost Women's Financial Literacy and Investment Participation
FinEdge, India's leading tech enabled investment management company is proud to announce the launch of its groundbreaking campaign, #SheInvestsBest, aimed at creating awareness and fostering financial empowerment among women investors.
Economic Times
27th June 2024
Want to create a portfolio of Rs 15 cr in next 15 years?
I am 33 years old. I recently moved to India from Canada. I work in marketing and currently make around Rs 20 lakh per annum and live in Noida but aim to build a Rs 15-crore corpus. Currently, I have Rs 15 lakh in my savings account and Rs 7.5 lakh in mutual funds (Kotak Emerging Equity Fund at monthly Rs 20,000 SIP).
The Daily Guardian
3rd August 2024
Starting Strong: Financial Tips for Young Women entering the Workforce
e have been witnessing a surge in younger women joining the workforce. Not only are they becoming more successful at workplace, but they are also taking proactive steps towards financial independence. Hence, this transition also brings a new set of financial responsibilities and opportunities. By embracing sound principles of personal finance and investing early on...
Mint
12th January 2024
12 essential financial planning rules for a successful investment journey in 2024
2023 was an excellent year for investors. The Nifty 50 gave good returns of around 20% and mid and small-caps did even better. In 2024, with interest rates expected to go down, will debt funds take the crown? Will gold continue to rally with geopolitical tensions rising? Will equities continue outperforming or take a backseat?
Deccan Herald
15th January 2024
Investment resilience key to harvesting good returns
Nifty Midcap Index has given a CAGR of 15.33 per cent in the last 15 years which implies a 6.37 times growth in your invested amount, why haven’t investors seen these real returns in their portfolios?
News18
4th January 2024
Which Mutual Fund Is Suitable To Start Your First SIP?
Today, lists of top-performing mutual funds are available at the click of a button. Have you ever wondered why is it then that very few investors can create wealth? The problem lies at the very beginning of an investor’s journey...
Money9
17th December 2023
The Vision for Financial Well-being in 2024 and Beyond
Financial well-being is about mastering the art of prudent money management, securing not only your current financial standing but also laying the foundation for a future filled with the peace of mind that stems from the freedom to relish life, both in the present and in the years to come. Are you on track to meet your 2024 financial goals?
Financial Express
Apr 22, 2023
Four major risks of international investing
If you do choose to go ahead and invest in global equities, make sure you do so with an awareness of the potential flipsides of doing so.
News 18
Jun 18, 2023
62% Indian Fathers Prioritise Children Education Over Early Marriages: Study
Retirement Planning is increasingly becoming a top priority goal for fathers, irrespective of their age bracket or life stage, says a study by leading Financial Planning firm FinEdge.
Times Now News
16th November 2023
Planning Tax Saving Investments? Avoid these common mistakes to maximise returns
While making tax saving investments, one question that invariable pops up is - how tax efficient is it? As a nation of tax saving hungry people, the last thing we want to do is pay an extra rupee of tax on our investment returns! However, this obsession with saving taxes does sometimes come at the cost of long term wealth creation and that is something to watch out for.
People Matters
Mar 10, 2023
The power of culture reigns in performance management: FinEdge's Mayank Bhatnagar
In an insightful conversation with Mayank Bhatnagar of FinEdge, we explore key components of building successful performance management models, the power of continuous feedback and communication and more.
Money9
18th December 2023
Ethical Investing: Building Wealth Responsibly
Ethical investing, also known as socially responsible investing, is a strategy to invest that is aligned with one’s moral principles, where investors prioritize companies or funds committed to sustainability and governance for a positive impact on society and the environment. This kind of investing involves intensive research into financial and non-financial factors of companies or funds to ensure alignment with one’s principles.
Mint Genie
Mar 23, 2023
Mutual Fund Investing: How do step-up SIPs give a boost to your wealth? Here are 4 ways
Step up SIPs are a powerful weapon for creating wealth by investing a small amount regularly over a long period of time, provided it is coupled with a well-defined goal, the right behaviour and a disciplined approach.
The Times Of India
Apr 01, 2023
Inclusion of women in Financial Planning to have a future-ready society
The inclusion of women into financial planning can have far reaching positive effects. From fortifying their own financial stability and helping them tide through challenging life stages and events, to channelizing their burgeoning investible.
Mint Genie
Apr 11, 2023
Start saving for your goals in advance and keep an eye on cash flows, advises Harsh Gahlaut of FinEdge
In an interview with MintGenie, FinEdge’s Harsh Gahlaut shared people must not fall into the trap of living above their means.
ET CIO
Aug 04, 2023
WealthTech: The solution to 'investment recommendation' problem
Using wealth tech to solve the investment recommendation problem requires a paradigm shift. Instead of imagining technology as a means to eliminate or reduce the role of a human advisor, we need to use technology to empower experts to understand their needs better.
Attain Financial Freedom