Investing Insights

FinEdge

Author

FinEdge is India's leading tech enabled investment management company and manages over 1400 crores of goal-based investments for its 20,000 clients spread across 1700 cities in the country.

Our team combines deep financial planning experience with behavioral insights to help investors make smart, goal-aligned decisions.

Beware of The Sunk Cost Bias

The Sunk Cost Bias traps investors into holding onto losing investments just because they’ve already committed time and money. This mental pitfall leads to poor financial decisions, like averaging down a failing stock or refusing to cut losses. The solution? Evaluate your investments with a fresh perspective, challenge your assumptions, and exit when the facts change—just as Keynes wisely advised!

Why SIP's are the Best Way to Invest into Volatile Equity Markets

In this blog, discover how SIPs (Systematic Investment Plans) can help you navigate market volatility with ease. Learn how the strategy of Rupee Cost Averaging works to mitigate risks, and why staying invested for the long term is the key to wealth creation, even during market downturns.

Light Up Your Financial Future — Diwali-inspired investing lessons promoting financial planning and lasting prosperity by FinEdge

Light Up Your Financial Future: Diwali-Inspired Investing Lessons for Lasting Prosperity

This Diwali, look beyond lights and gifts, and bring clarity, purpose, and discipline into your investments. Because true financial prosperity doesn’t come from luck or prediction, but from a steady process that shines year after year.

Person calculating finances while dropping coins into a glass jar, symbolizing balanced investing through Equity Savings Funds that combine safety, growth, and tax efficiency.

Equity Savings Funds: The Perfect Blend of Safety, Growth, and Tax Efficiency

In a market where investors want growth without volatility, Equity Savings Funds offer a disciplined middle path. They combine the growth potential of equities, the stability of debt, and the hedging benefit of arbitrage funds. For conservative investors seeking low-risk mutual funds with mutual fund tax efficiency, these schemes offer stability, discipline, and clarity core principles of FinEdge’s goal-based approach.

Comparison chart of ULIPs vs Mutual Funds highlighting features, costs, returns, and suitability for investors

ULIPs vs Mutual Funds for Wealth Creation: Which is Better?

ULIPs combine insurance and investment, while mutual funds focus purely on returns. For wealth creation, separating the two is almost always better.

Camera recording a financial influencer with text overlay ‘FinFluencer Advice – Should You Fall For It?’ and FinEdge branding.

The Dangerous Rise of Finfluencer Advice and How to Spot Red Flags

Finfluencers are everywhere, but not all advice online is safe. Behind the flashy claims often lie risks that can harm your long-term wealth.

FinEdge banner with the text ‘Financial Independence – Unlock the power to shape your life on your own terms’ on a textured gradient background.

Financial Independence: Redefining Freedom in Your Life

This Independence Day, free yourself from money stress. Here’s how to build financial freedom on your terms.

Two individuals discussing financial matters at home, highlighting FinEdge’s campaign on financial awareness and preventing financial frauds.

Financial Awareness Day: How to Identify and Protect Yourself from Financial Frauds

Frauds are evolving, but so can your defense. Here’s your guide to staying financially safe in today’s world.

Cover image for FinEdge’s NRI Investing Trends 2025 study, showing a globe focused on India to represent global NRI investment insights.

NRI Investing Trends 2025 – Insights from 90+ Countries

This study reveals how NRIs think, plan, and act differently when investing in India – and the critical roadblocks they face. Based on 898 long-term NRI investors.

FOMO, Panic, Overconfidence: Understanding Your Investing Triggers

Your investment behavior often matters more than the markets. Whether it's fear in a downturn, overconfidence after a win, or FOMO triggered by someone else's success; emotional investing leads to decisions that aren’t aligned with your goals. In this blog, we explore these triggers and how to build a more grounded, goal-oriented approach.

Top view of professionals working with laptops, tablets, and documents, representing a discussion on how to choose a trustworthy investment advisor – FinEdge.

How to Choose an Investment Advisor You Can Actually Trust

In a world flooded with investment advice, from social media influencers to algorithm-based apps, it’s tough to know whom to trust. Many so-called advisors are driven by commissions or targets, not your financial well-being. So how do you choose an investment advisor you can actually trust? Let’s break it down.

Illustration promoting FinEdge’s Dreams into Action investing platform, highlighting how technology can turn financial dreams into action through goal-based investing.

Tech-Enabled Investing in India: How FinEdge’s Dreams into Action Platform Stands Apart

While technology has made it easier than ever to start investing, long-term wealth creation still eludes many. That's because tech-enabled investing in India often stops at convenience, not guidance. The FinEdge Dreams into Action platform is designed to fix that gap by combining technology with expert-led, personalized, and goal-focused investing support.