We recognized that there’s a burgeoning need among India’s populace for quality, conflict-free Financial Advice. In the past few years, many clients have suffered in the hands of so-called Advisors who provide conflicted advice that is commission-motivated. A study conducted by Indira Gandhi Institute of Development Research in 2013 estimated that the losses borne by clients due to mis-selling of life insurance products alone, in the 8 years prior to FInEdge’s inception in 2012, totalled Rs. 1.5 lakh crore. To fulfil the need for trustworthy advice, FinEdge was set up with the singular intent of helping thousands of Indians achieve their long-term financial objectives by investing affordable sums of money into low-cost, high quality, high growth potential investment products.
FinEdge is not a “Robo Advisor”, but a first of its kind “Bionic Advisory” platform. With FinEdge, your investment advice will be provided by a qualified individual who has years of experience in managing investments for clients. Simultaneously, FinEdge leverages high end technology to ensure that your investment experience is seamless, convenient, and not time consuming. In other words, we combine the human touch with high end systems and processes to deliver a superior investing experience to our clients.
Research has indicated that most investors are ill-equipped to invest directly into securities such as stocks and bonds. Armed with less than adequate knowledge, they often tend to repeat the same mistakes over and over again, incurring losses in the process. As they say – “a little bit of knowledge is a dangerous thing!” Mutual Funds, on the other hand, are managed by professional Fund Managers who have decades of experience in the securities markets. They have a wide variety of categories that cater to all kinds of investors with different risk tolerance levels and time horizons. Currently, the total pool of investments managed by Mutual Fund companies in India exceeds Rs. 16.5 lakh crores.