Compare the models
Three models dominate how Indian investors access mutual funds today. They are not ranked against each other here, because they solve different parts of the problem.
| Dimension | DIY / transaction platform | Robo / automated model | Human-led, technology-supported |
|---|---|---|---|
| Investor context | Investor supplies and interprets it. | Captured through defined inputs/questionnaire. | Can incorporate goals, history, portfolio, behaviour and conversation context. |
| Decision method | Investor decides. | Rules/model converts inputs into an output. | Frameworks and technology support human judgement. |
| Behavioural support | Self-managed. | Usually prompts/nudges within system design. | A person can challenge fear, excitement, inertia and inconsistent action. |
| Accountability | Investor. | System/provider within its defined service. | Named human relationship plus institutional process. |
| Complexity tolerance | Best when investor can manage it. | Best when complexity fits the model’s inputs and rules. | More useful when decisions require interpretation across several moving parts. |
| Cost / economics | Varies by platform/product. | Varies by model. | Varies by provider and distribution/advisory structure. Compare total proposition, not one headline fee. |