Beware of The Sunk Cost Bias
Consider this. You’re the director of research at a world renowned pharmaceutical company. You’ve recently invested Rs 50 crore towards the development of a revolutionary new drug that wil...
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Consider this. You’re the director of research at a world renowned pharmaceutical company. You’ve recently invested Rs 50 crore towards the development of a revolutionary new drug that wil...
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Buy low and sell high In principle, we’re all aware that that’s the way to make money in equity markets. Unfortunately – driven by our emotions, we more often than not end up buyi...
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