Investing Insights

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Beware of the Life Insurance Trap

Many life insurance buyers mistake savings for protection. Here’s how to spot common mis-selling traps and ensure your policy truly secures your family’s future.

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How to Select the Best Financial Advisor: A Professional Step-by-Step Guide

Selecting the right financial advisor goes beyond credentials or returns, it’s about finding a partner who understands your goals, values transparency, and guides you with objectivity and discipline.

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LIC Surrender or Continue? Making the Right Choice for Your Financial Goals

Not sure if you should surrender your LIC policy or go paid-up? Let’s break down the difference and help you make an informed, goal-aligned decision.

Visual illustrating how SIP investments can help build a ₹1 crore portfolio through disciplined, goal-based investing and long-term wealth creation.

How to Build a ₹1 Crore Portfolio: A Practical Guide for Indian Investors

Reaching ₹1 crore isn’t about luck or timing, it’s about discipline, consistency, and the patience to let compounding work in your favor.

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All About Direct Mutual Funds: Cost Saving or Goal Achievement?

Direct mutual funds promise cost savings, but investing isn’t just about expenses. Here’s how to know when going direct truly supports your long-term goals.

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ETFs vs Index Funds: What’s the Difference and Which One Should You Choose?

When exploring passive investing options, most investors come across two common vehicles: ETFs and index funds. But what’s the actual difference between the two? And more importantly, which one is right for you? In this blog, we’ll break down the nuances of etf vs index fund—their structure, benefits, and how you can invest in each—so you can make a more informed choice aligned with your financial goals.

How to Categorise Financial Goals: Short, Medium, and Long-Term Goals Explained

Before we get into strategies and structures, it’s important to understand the value of categorising financial goals. Every individual has a unique set of aspirations, but not all goals carry the same urgency or impact. By breaking them down clearly, you can build a systematic, purpose-driven investment plan tailored to your life.

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Are Mutual Fund SIP Investments Low Risk?

Many first-time investors believe that SIPs are a low-risk way to enter the market. But is that really true? The idea that SIPs offer guaranteed safety can be misleading, especially if the underlying fund is equity-oriented. This blog breaks down the real risk profile of SIPs and helps you understand how they work in volatile markets.

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What are the Different Types of SIPs? How to Use Step-Up SIP to Reach Your Financial Goals Faster

SIPs (Systematic Investment Plans) are a cornerstone of goal-based investing in India. But did you know that there’s more than one type of SIP? From the simplicity of Regular SIPs to the adaptability of Flexible SIPs, and the acceleration potential of Step-Up SIPs, there’s a strategy for every kind of investor. In this blog, we’ll explain the different types of SIPs and show you how a Step-Up SIP could help you reach your financial goals faster.

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Benefits of ELSS Investment for the Salaried Class

If you're a salaried professional looking to save tax while growing wealth, Equity Linked Savings Schemes (ELSS) might be your ideal match. ELSS funds offer tax benefits under Section 80C and come with a shorter lock-in period than most other tax-saving instruments. But their real strength lies in long-term wealth creation, especially when invested in through SIPs. Here’s how ELSS can play a strategic role in your investment plan.

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Is COVID-19 Triggering These Behavioural Biases in You?

The COVID-19 market crash was more than a financial shock, it was a psychological one. For many investors, it exposed deep-seated behavioural biases that quietly shape our decisions, often at our own cost. Whether it's abandoning your SIPs during a dip or chasing trends at the wrong time, understanding these patterns is the first step toward better investment outcomes. Let’s unpack the most common behavioural traps triggered by market turbulence, and how to avoid them.

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What Is the Real SIP Return After 10 Years? The Truth Long-Term Investors Should Know

In recent years, SIPs (Systematic Investment Plans) have gained immense popularity among Indian investors seeking long-term wealth creation. But how have SIPs actually performed over a decade? If you're wondering what the average SIP return in 10 years really looks like, and whether it's enough to meet your financial goals, this blog breaks down the numbers and what they mean for your future.